Samsung Big Screen Campaign

Larger than life Galaxy flip phones

Larger than life Galaxy flip phones

The Galaxy Z Flip and Fold are unique phones. So, how did we get a conventional smartphone-using audience to make the flip? With unique selfies.

We created massive installations that showed off the large screen and unique form factor. By collaborating with DJ Arii Jade, we invited people to take selfies hands-free with the phones which were then projected onto the installations and screens around the venue, allowing Kiwis to become part of the campaign.