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Owning the Auckland Skyline
New Zealand is still very much used to in-person retail. So, how does one of the world's most innovative tech companies disrupt the market? By combining the convenience of online shopping with the fun of classic retail. Introducing: Samsung LIVE Presents.
We developed an eCommerce shopping platform that is part livestream, part online shopping, part TV show. Hosted by Walter Neilands, this New Zealand first has entertained thousands of viewers, delivered massive sales numbers and generated fresh brand engagement. This allowed us to set a new benchmark and even earned us Best Practice from Samsung global.
Client
Samsung New Zealand
Year
2023
Services
Design, Ideation, Development
New Zealand's most unique billboard
How did we promote the world's most iconic phone launch of the year?
By putting it on New Zealand's most iconic landmark. We negotiated with the team at Sky City and the Aviation Authority to put NZ's first commercial projection onto the Sky Tower.